My Selfridges wig consultation takes place in a private room at 400 Oxford Street, London. It’s discreet, comfortable and easy to get to, and it puts you somewhere you’d want to be on any other day, not just this one.
A wig consultation can feel clinical, even a little exposing, in the wrong setting. Selfridges gives you a setting that feels normal and private, because you could be there for anything, while still giving the consultation the privacy it needs.
Your wig consultation takes place in a private room on the third floor, away from passing shoppers and the noise of the shop floor. It’s just us.
The room is filled with natural daylight, and that isn’t a small detail. Artificial light, however good it looks, can flatten colour, warm it or cool it in ways that mislead you. Choosing a wig colour under the wrong light is one of the most common reasons people end up with a match that looks right in the shop and wrong the moment they step outside. Daylight shows the true colour, and it’s the only light I trust when it comes to getting it right for you.
Each session is by appointment, one to one. Whether you’re exploring options for the first time or know exactly what you’re looking for, we’ll go at your pace. If you’d like to know more before you arrive, you can read about my approach, how bespoke wigs are made.
”Gary was amazing with my daughter and I. He had a very kind and unassuming manner and did not rush us with decisions during a very traumatic time. My daughter walked in to his salon, a broken teenager, and she walked out with renewed self esteem and confidence and the most amazing hair. Gary has also been very responsive to our emails regarding the care of our wig purchase. We cannot thank him enough and would recommend him 100%.
Amanda
Wig consultations take place in a private room in Daniel Galvin’s Salon on the third floor of Selfridges, 400 Oxford Street, London. The room is away from the shop floor and filled with natural daylight.
Yes. Every consultation is by appointment and one to one. Email me at garypricewigs@outlook.com to arrange a time.
Photos of your hair as it was, or of the look you’d like, are very helpful. I’ll use them to choose pieces for you to try on.
Ready to wear lace front wigs can be selected, fitted and styled in a short time frame. If a colour and style match is in stock you can purchase it on the same day as your consultation.
garyprice.wigs@outlook.com
© 2026 Gary Price Wig Consultant
