Gary Price is a London-based wig consultant with over 30 years of experience, based at Selfridges on Oxford Street. Specialising in wigs and hairpieces for chemotherapy, alopecia and female pattern hair loss, Gary offers private consultations combining expert hair replacement advice with a background in integrative psychotherapy. Every wig is fitted, cut and styled to the individual.
Hair loss is extremely distressing. Whether it’s due to chemotherapy, alopecia or female pattern hair loss. finding a great quality wig or hairpiece can help restore your confidence and reduce anxiety. Finding the right solution to your hair loss can feel life-changing. book a consultation with Gary and benefit from speaking to an expert.
Custom Wigs
Bespoke wigs are designed to your specification. Designs include Lace fronts wigs, Dermalite wigs, hand-tied wigs, monofilament wigs. You can choose to have your wig or hairpiece made in the best quality European or Remy hair. Pieces can also be created in the revolutionary new synthetic ‘Cyberhair’ a heat resistant fibre that is virtually indistinguishable from real hair. Ready to wear wigs for chemotherapy are in stock and can be purchased on the day of your consultation. Your consultation will also include full instructions on the aftercare and maintenance of wigs. It is important for any hair replacement system to look and to feel as natural as possible, so you will be shown how to apply your wig or hairpiece to achieve the best result.
Every client is different, which is why all of the wigs supplied will be fitted and customised to your needs. This service includes cutting and styling, Customising the hairline and addition of clips. Each wig is crafted from high-quality human hair or the finest, heat styleable synthetic materials. The wigs and hairpieces are hand-picked from a variety of the best wig manufacturers from around the world. This ensures the quality and comfort of wigs is of the highest standard.
About me
Gary Price is the Wig Director at Selfridges. He is a renowned hair professional with over 30 years of experience creating looks for celebrity clients within the fashion and media world. His hairdressing expertise is combined with his background as an integrative psychotherapist. Gary prides himself on being able to offer the highest quality wig & hairpiece solutions for a wide range of issues including chemotherapy and Alopecia. Every customer is welcomed into a private, reassuring environment.
FAQ
How much does a bespoke wig cost in London?
Bespoke wig pricing depends on hair type, length and construction — book a consultation for a personalised quote. Ready-to-wear options are available from stock for same-day fitting.
Is a wig VAT-free for medical hair loss?
Yes. Wigs purchased for medical reasons, including chemotherapy and alopecia, qualify for VAT exemption in the UK.
How long does a bespoke wig take to make?
A fully bespoke, hand-knotted wig typically takes 3–4 months to complete, from initial mould to final fitting.
Where are consultations held?
Consultations take place in a private room at the Selfridges salon on Oxford Street, London. Online consultations via video call are also available.