Bespoke & Ready to Wear Wigs in London. Selfridges Wig Consultant
I’m Gary Price, a wig consultant with over 30 years of experience, based at Selfridges on Oxford Street, London. I specialise in wigs and hair toppers for chemotherapy, alopecia and female pattern hair loss, and my private consultations combine expert knowledge of hair with a background in integrative psychotherapy.
Hair loss is extremely distressing, whether it’s due to chemotherapy, alopecia or female pattern hair loss. A great quality wig or hairpiece can help restore your confidence and reduce anxiety, and finding the right solution can feel life-changing.
Wigs & Hair Toppers
Chemotherapy, alopecia and gradual thinning each call for something different, and the right choice starts with honest advice. I’ll point you to what genuinely works for you and your budget, rather than the priciest piece on offer, then fit it so it looks and feels like your own hair.
About me
My career in hair began by accident in 1980s London, and took me from Soho salons to London Fashion Week. In the late 1990s, caring for a close friend through cancer changed my direction. I retrained in medical hair loss, then qualified as an integrative psychotherapist and bereavement counsellor.
Every consultation draws on those skills: the craft of a hairdresser, and a real understanding of what it means to lose your hair. My job isn’t just fitting wigs. It’s helping you feel like yourself again.
A different kind of wig consultation
Honest about cost
I recommend what suits you and your budget, not the most expensive option.
Understanding what you’re going through
As a trained psychotherapist, I know how personal hair loss is. We go at your pace, and you’ll never feel rushed into a decision.
A private room in natural daylight
A private room away from the shop floor, filled with the natural daylight that shows a wig’s true colour.
Testimonials
Frequently Asked Questions
Can I buy a wig on the same day in London?
Yes. If your colour and style are in stock, you can leave the consultation at Selfridges with your wig or hair topper in hand. If needed, I can cut, style and fit it to suit your needs.
How long does a bespoke wig take to make?
A bespoke wig takes three to four months, from the first appointment to the final fitting.
Are wigs VAT-free for chemotherapy and alopecia?
Yes. In the UK, wigs needed because of medical hair loss, including chemotherapy and alopecia, are exempt from VAT (20%). I’ll explain how this works at your consultation.
When is the best time to get a wig for chemotherapy?
Before your treatment starts. Macmillan Cancer Support recommends getting a wig before chemotherapy begins, and many of my clients come to me before their first session, so a wig close to their own hair is ready when they need it.
Where are wig consultations held at Selfridges?
In a private room within the Daniel Galvin salon, on the third floor of Selfridges, 400 Oxford Street, London W1A 1AB. The nearest station is Bond Street, a three-minute walk.
How do I book a wig consultation with Gary Price?
Email garyprice.wigs@outlook.com and I’ll reply personally to arrange a time. Every consultation is private, one to one and by appointment.
